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Guatemala's eCommerce market is expected to grow significantly, with a projected annual growth rate of 11.15% from 2024 to 2029.
The country has experienced an annual GDP growth rate of 3.5% on average in the past ten years, which indicates persistent economic growth.
Guatemala is the largest economy in Central America in terms of population and economic activity.
Only half of its adult population (47%) is embracing online shopping.
Only 44% of Guatemalan adults have an account with a fintech or bank institution, which is far below most developed e-commerce markets in the region.
High dependency on primary commodities and the U.S., both in terms of trade and remittances from expatriates living in the U.S.
Corruption and high levels of crime and violence, can be a significant deterrent for businesses and investors.
The country's infrastructure, including transportation and utilities, is underdeveloped, particularly in rural areas. This can pose challenges for logistics and increase operational costs.
